Key Audience Terms:

Quantitative Data:

This can be aquired by methods focusing on numbers and frequances rather than meaning and experience. The information provided is usually easy to analyse statistically and failry reliable. An example of this data would be experiments and questionaires.

Qualitative Data:

This is concerned with describing a meaning rather than statistics. They provide a more in depth description and involve an indepth description on that specific topic. Qualitative data is not as reliable as Quantitative although more valid.

Demographic Data:

This involves the characteristics of the human population which can be used in government, marketing or opinon research. This datas is measured by socio-economic statistics.

Pshchographic Data:

This is what determines the attitudes and tastes of a perticular segment of the population. It defines how the audience feels, this type of data is different to Demographic Data as it isnt quantifiable with numbers.