Looking at existing Magazine Advertisements, I found that the codes and conventions included in magazine advertisements are the following; the release date, the name of the artist, the name of the album, some of the songs that are featured on the album and other extra information, for example, the artists facebook fan page, official website etc. Sometimes there are also ratings given on the advert of what the album has been rated by music magazines.
All of the things you see in advert are influenced by what the public want and is to make it stand out, whether it is more plain than othe rmagazine adverts, has a bright coloured background, or has an unusual text, this is so that it gets 'word of mouth' going. If it stands out and captures the eye of one person, then that person is likely to tell others and they will remember it -these are the things that company's need to be looking at to sell their product.
The music video must link with both the digipak and magazine advertisement, making it distinctive and easily recognisable for our audience.
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